About

I work with you, not for you.

My name is Steyn Hooijer. I work with founders to help them get further, not by writing a plan and wishing them luck.

The story

Why I started Hooijer Enterprise

Eight years in sales teaches you to recognize a pattern. Six of those years were in recruitment, where the product has its own agenda and every deal depends on two parties saying yes at the same time. The rest in business development across different markets.

What I kept seeing, across every role and every company, was the same thing. Founders with a real product and a real market, but sales that never got the traction it deserved. Not for lack of drive. For lack of someone who could build the motion and hold it.

8 years

Sales and business development

6 years

Of those in recruitment

Amsterdam

Working across NL and Europe

What I believe

How I work and why

A few things I keep seeing proven, that shape every engagement.

Helping matters more than selling

People who aren't interested aren't the right clients. Let's help the ones who are open to it.

Structure over chaos

Sales does not fail on intention. It fails when motivation runs out, discipline slips or consistency breaks. The combination of all three is what makes a sales motion that actually holds. That is what I build.

You own it

No lock-in. You own what we build for you and you can carry it forward yourself. I am here to get you there, not to stay forever.

How we work together

On the same level

I work at the same level as the founder. Not as a vendor you check in with, but as someone who sits at the table with you and takes responsibility for sales alongside you.

In practice: a weekly or bi-weekly session to review the progress, where the priorities are and what we focus on next. I run the outreach and the opening conversations myself. When the right opportunity comes around, we walk in together. You know your company better than anyone. I want you in that room.

The combination

Most companies split this across three roles.

A business developer generates leads. An account manager holds relationships. A strategist builds the plan. Most companies hire all three separately or find one person who covers only part of it.

What I bring is the full range. From first conversation to long-term relationship, with the right strategy underneath it. That is what eight years across recruitment and sales actually produces.